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(January 2008)

Grant J. Hunt Company to continue Tajin promotion

Tajin Promotion

Oakland, Calif. – based Grant J. Hunt Co. plans to continue shipping mesh bags of apples paired with Tajin salsa con limon, a popular Mexican spice with chili and lime, said Eric Patrick, marketing director.


The promotion launched in February 2007 and includes two sample packets of Tajin seasoning per 3- and 4-pound bag.


Tajin is made by Empresas Tajin SA de CV, Zapopan, Mexico. Patrick said Grant J. Hunt Company is packing the promotion in several combinations. “Our most popular so far are the red delicious/granny smith and the red delicious/braeburn bags,” he said.


Grant J. Hunt Co. also plans to send Tajin demo teams to retailers in march and is exploring other Tajin cross-promotions, Patrick said.(As seen in The Packer, January 7, page C7)